Creativity meets Capital

Activities of entrepreneurs in the creative industries are undermined by investors’ lack of understanding and willingness to invest in the sector. National research in Sweden, Denmark and Norway show that the growth rate is often higher in the creative industries compared to the average national economic growth rates. Despite relatively large in economic terms and regarding growth rates, the firms populating the creative industries have problems getting investments for product development. Underinvestment means the sector is failing to achieve its full potential. For investments to increase, investors and creative industries companies need better knowledge about each other’s needs, capabilities, business models already in use in some parts of the industries and move towards a common ground. The long term objective of this project is to increase investments, public and private, in the creative industries. The objective for this particular project and the material produced is to increase communication and knowledge sharing between the environment of investment and the creative industries for achieving common benefits. We believe that the material will inspire investors to gain knowledge about the dynamics and possibilities offered by the activities of CIs and provide knowledge to companies in CI about how to develop their intellectual properties and how to present themselves in order to become interesting for investors Intellectual Property Rights (IPR) has been the area of main focus and exploration. The project members has from the very beginning of the project considered exploration of IPR to be the most important way to “bridge” the gap between investors and entrepreneurs. Topic / NICe Focus Area: Creative Industries (CI) ISSN: Language: English Pages: 24